>Bearing Out the Winds of Change in Crown Heights!

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So the economy is picking up – Yes? What to create for the new season.
We made the hard decision to focus on accessories for spring. Beautiful floral silk and polyester scarves with chunky gold button scrunchy bracelets are our start! (Photos to come~)
However our studio has the retail space that needs some uplift. Gotta have new styles for new customer. The Crown Heights area is a location of change – “hipsters” leaving the Williamsburg and Bushwick scene for cheaper rents are reclaiming their original vision, releasing their “hipster” embodiment – longing for neighborhoods with trees and elders! Crown Heights homeowners are finally able to rediscover their communities after being shut in from the ravages of the crack filled 80’s and 90’s. As stores and business close (The Starlight Lounge, The Slave Theatre) new businesses bring light and diversity to the area. Dingy corner stores invest in new ceilings and front lighting – finally understanding that the key to receiving respect is providing a respectful environment.
Have a business in the predominantly Black community of Crown Heights has been a real challenge – more internally than externally. We have had to really understand the buying habits of the community and adapt to that reality (Unfortunately it took Chris Rock’s Good Hair for me to realize sisters were NOT going to buy wool hats – hand crocheted or otherwise to put on a $250 hairstyle – my bad!)
We also have had to take a hard look at our customers. The customer of Park Slope is not the customer of Crown Heights – in shape, size or style. How do you bring your vision to a customer who new to your whole scope.
You listen
You listen
You listen
The word CUTE is key to listening……
As customer comes in…….after the tingling “scloosh scloosh scloosh” of the hangers moving on the rack you wait………… for the tell tale squeal and the sound
“oooooooo that’s CUTE!”
Young or old, Bed Stuy or Bushwick – all girls are the same –
They wanna look CUTE!

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